Media West

  In today’s world, there’s really no hiding anything. Especially when it comes to business. In this article, we’ll dive into ways that you can “spy” on your competitors to advance your company. Before we do that, let’s answer the question of whether or not it’s  ethical  to do so.  The word “spy” has a negative connotation to it so it can be a bit misleading.  But what we’re really trying to do here is  observe  what others are doing and finding ways to improve your business based on that data. We do  NOT  want to copy, rip-off, or steal. The goal is to  model   what’s working, avoid mistakes/pitfalls where possible, and provide the end-customer the best value and experience possible. Now, while we do want to focus on the competitors that are more "successful" than you, we also want to look at those who aren’t as successful as well. Why you might ask? It’s so you understand what’s keeping them from being more successful and learning what NOT to do. Because no matter whom you